Webinar Special: Why Ecommerce Stores Leak 38% of Revenue — And How to Stop It | Why Carts Die At Checkout, How Declines Destroy Good Sales, What Chargebacks Really Cost You, Why Returns Quietly Drain Profits, How Store Credit Beats Refunds

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00;00;00;00 - 00;00;20;01
Unknown
Hello and welcome to this free training session to tell us about our host of the eCommerce Coffee Break podcast. I'm really glad to have you here today because this is one of these topics. Almost every eCommerce brand deals with. So most store owners think the problem is more traffic, more ads, higher customer acquisition cost. But the real problem is often happening in the background.

00;00;20;03 - 00;00;44;19
Unknown
Hidden profit leaks inside the business. Things like cart abandonment, false declines, product returns, fraud, chargebacks. And here's the scary part. Most brands don't realize how much money these leaks are costing them every single month. So today, we're going to unpack why stores lose money where it happens. And most importantly, how to fix it. To help me break this down, I'm joined by two fantastic guests.

00;00;44;26 - 00;01;09;10
Unknown
First, Scott Brandley Scott is the CEO of Shopper prooFed and Truscott. He has built more than 40 software products over the last 26 years and is also a speaker, strategist and coauthor of the book Reputation King. And joining him is D.J. Sprague. D.J. is the chief marketing officer at Troppo. prooFed proved he is a best selling author, keynote speaker, podcaster and marketer who has worked with brands like Kodak, Toyota and Hyundai.

00;01;09;12 - 00;01;32;17
Unknown
Together, Scott and D.J. Sprague more than a year researching the biggest hidden revenue leaks in e-commerce. So we want to dive into this and I recommend listening to the full training because at the end, Scott and D.J. are also sharing some free resources and tools that can help you find hidden profit leaks inside your business. So let's get started.

00;01;32;20 - 00;02;05;17
Unknown
Scott, welcome to the webinar. So cat abandonment is huge. Why do shoppers leave right before they're buying? Yeah, there's there's many clouds and car. Abandonment is one side abandonment, false declines, fraud, internal fraud, management costs, website security concerns lost, stolen and damaged shipments, product returns, which is huge. And of course, your credit card processing fees, those are some of the revenue losses that you're alluding to earlier.

00;02;05;19 - 00;02;34;13
Unknown
And we call those the ten revenue leaks. So you ask that question specifically about card abandonment. Card abandonment is is really one of the largest areas next to product returns that's siphoning off the profits or potential profits in this case. Obviously, e-commerce websites, as you know, and we've all heard the statistics, 70% of carts that are created are abandoned.

00;02;34;16 - 00;03;05;01
Unknown
So you've got statistically 100 people come in your site and you've got seven of those making a cart and you've only got about three actually completing the purchase cart. Abandonment is a huge opportunity to recapture lost revenue. And we find that if you have the right tools in place, you can recapture 30% on average of those abandoned carts.

00;03;05;03 - 00;03;28;15
Unknown
So that's money you paid to get to your Web site, whether it be paid organic traffic, and then you lost it out the back door. So if you're going to recapture those lost carts. So a variety of tools. One would be obviously email. Another would be personalized text going out from five human beings asking them, you know, you built a cart.

00;03;28;17 - 00;03;58;03
Unknown
Why did you leave? Why did you abandon your cart? Is there an unanswered question? Is there something I can help you with? These are some of the strategies that you can use to bring those people back into the shopping experience and complete the purchase. Thinking about Kayak. Right. The average kayak cost, customer acquisition cost. If you can improve your cart recovery rate, then you can reduce your overall kayak, Right.

00;03;58;05 - 00;04;28;05
Unknown
Because you haven't acquired the customer until they actually buy. And so the more of those abandoned carts, you can reconvert, the lower your kayak, the higher your net profit and the higher your overall gross profit as well. So it's super important to recapture those lost carts through a variety of mechanisms. Now, makes perfect sense. I mean, obviously you pay a lot of money to get people to your cart and then they leave and then you just take it as a course of business, which is wrong.

00;04;28;05 - 00;04;52;07
Unknown
So you should really dive into this. The next step there, if you even continue, people have boards, you get false declines. Scott Talk me through it. False declines. What does what does it mean? Sure. So this is something that this is actually what started us on this whole journey of cash flow was we did a podcast with with a guy.

00;04;52;09 - 00;05;20;04
Unknown
We almost canceled the podcast because he was he he came on to our show and he wanted to talk about payment processing. And originally I thought, Oh, he's just going to pitch his payment processing platform, right? Well, he gets on the platform, he gets on the podcast, and he starts talking about how over the course of his career, he created, built and sold 12 different payment processing companies.

00;05;20;07 - 00;05;58;23
Unknown
And it was it was fascinating. Its whole story is fascinating. Like, I'm so glad I didn't catch a podcast. But what what he talked about was over the time, you know, he's bought and sold all these all these payment processing companies, he realized how big of a loss fraud was to especially the e-commerce merchants. Right. And like, he saw it firsthand, not only because not only do you have like fraud from like people trying to, you know, use like stolen credit cards and things like that.

00;05;58;25 - 00;06;21;07
Unknown
But then what happens is ecommerce merchants, they see they get some of those fraudulent orders coming in. And so what do they do? They put filters in place to try to stop the fraud. Well, what happens with those filters is that those trigger those actually they stop the bad guys, but they also stop good guys from coming in right there trying to buy it.

00;06;21;07 - 00;06;48;18
Unknown
So that's where false declines come from. These are people that are actually trying to make a legitimate purchase, but for one, one reason or another, maybe they've you know, they they they're on a trip and their IP is different or their zip code doesn't match their card. And so there's there's these rudimentary filters that a lot of e-commerce websites have that trip these these filters and then cause these cars to decline.

00;06;48;20 - 00;07;14;06
Unknown
And it actually is a surprising amount of transactions that can be rejected. And the problem is, is when you when you get rejected for no reason, then what do you do? Now you're upset a lot of those times you leave. So you missed the sale or they complained about you online. So there's all these negative consequences from a false decline.

00;07;14;08 - 00;07;40;13
Unknown
And but but it's stacks. It's like there's fraud and false decline. And then you have to manage those that those fraudulent orders. And it's just it's it's a mass false decline. Clients like abandoned carts. Right. It's revenue you never collected. And so when you add those up, as Scott said, you're stacking losses. You're not just stacking expenses, you're stacking lost potential revenue.

00;07;40;16 - 00;08;09;13
Unknown
And you paid to get those people to your site. You spent the time either on SEO or the money, unpaid traffic. And of course, let's face it, organic traffic costs money to X. You've got to create content and optimize your site, etc.. So there's always a cost to SEO. It's not free traffic, but you spent the money you invest of the time, the effort, the resources, etc. and then they either abandon the cart or they got a false decline so that revenue leaves and never comes back.

00;08;09;15 - 00;08;27;12
Unknown
And statistically, you know, people don't come back to your website if they got a false decline. And unfortunately, as Scott said, if you're traveling or you want to have the product shipped to a different address, let's say you're buying a gift for a friend or family member and a shipping address is different than the billing address. Oftentimes you get a false decline.

00;08;27;15 - 00;08;54;18
Unknown
You have a new credit card, false decline, new IP address, false decline. There's all kinds of reasons you can get a false decline from a good card and a good customer, and that's money just walking out the back door. And again, 85% I remember in my store getting these very grumpy emails from customers who want to buy. And then the filter basically prevents them to do the check out.

00;08;54;20 - 00;09;17;11
Unknown
And it's very difficult to convert them back into paying customers because their customer experience in the first place was not a good one because of algorithm, because of a filter. Now, the next step, just to take it one more is chargebacks means somebody bought from you, you had delivered the product and then you get the chargeback. How bad of a leak is that?

00;09;17;14 - 00;09;47;06
Unknown
It's significant. You can be losing five, six, 8% of your revenue in chargebacks. A chargeback costs you 250% on average of the original purchase. So if the purchase was $100 with all the fees and all the costs involved with the chargeback and cost you $250. So it's a very significant negative impact on your profit margin. So chargebacks are a killer.

00;09;47;08 - 00;10;23;13
Unknown
The other problem of chargebacks and the bigger problem is that if you average more than point 9% total chargebacks of all your orders, then you go on a bad list where the credit or credit card companies will charge you an additional fee, flat fee plus per transaction fee, higher percentage, etc. and they crank up the fraud filters so you get more false declines, you get fewer actual purchases because they're hyper vigilant about your website.

00;10;23;15 - 00;10;44;16
Unknown
So you're going to get more false declines. You're going to pay much higher fees and it's going to cost you dearly on your net profit. And let's face it, a lot of e-commerce sites are barely breaking even as it is. In fact, I was reading a statistic lately that the average e-commerce website is making between three and 5% net profit.

00;10;44;18 - 00;11;15;09
Unknown
So if the credit card companies are going to charge you another solid percent or percent and a half, that's going to significantly hurt your bottom line. The other problem is they're going to take a large percent of your gross sales and put it aside for up to six months. So you can't even access that money. So it's dramatically hindering your cash flow because they're literally going to hold that cash in anticipation of more chargebacks.

00;11;15;12 - 00;11;46;07
Unknown
So a lot of companies will actually go out of business. Once they get into that, you know, high chargeback rate of over point 9% and the credit card companies keep dialing that down. So it used to be over 1%. Now it's less than 1% of total transactions in the chargeback pool, if you will. And the chargebacks keep going up because the younger generation, they don't know the difference between a charge back and a refund.

00;11;46;08 - 00;12;08;22
Unknown
So it's way easier just to go to your bank and hit the charge back button, then actually have to contact the company and like go through the whole refund process. So so so chargebacks are going up from the client side and the credit card companies are pushing down the the threshold of high risk merchants. And so you're playing this game.

00;12;08;22 - 00;12;29;20
Unknown
And if you if you step out of line, it could it could put your company in serious trouble. Now, I remember my times when ever chargeback comes, you sort of get goosebumps and it's like, okay, what's happening is wrong and you have to. I said, It takes a lot of time to get all the documentation together as a merchant, as a seller, to prove that this was a legitimate transaction.

00;12;29;20 - 00;12;49;09
Unknown
And as I said, a lot of people just hit the chargeback button and do not think about that. This could be just a request to return the product. Now, you spent a year going through all these different paths to find out where the leaks are, and you came out with the number of 38% overall that you can optimize in your business.

00;12;49;12 - 00;13;24;18
Unknown
Talk me through it. What are the biggest ones? What's the biggest findings from your research? Yeah, so we talked about card abandonment. There's but there are ten of them. They range from high to low. The highest one is product returns. And especially in certain industries like clothing, That's that's the highest by far. It can range in the mid twenties, mid 20% of people that are that are returning products.

00;13;24;18 - 00;13;49;27
Unknown
Right. And so that's a huge hit on your bottom line. And, you know, a lot of times with clothing, they do an exchange, but you still have to pay for the the return shipping and then the shipping back to them. And then statistically, I think it's in the book, I can't remember the exact number, but it's like 40% of the inventory that comes back isn't really sellable.

00;13;50;00 - 00;14;18;04
Unknown
Right. And so you've got to pull new product, which means you can't sell that product because the the the second the second item that's gone off, you're off your warehouse shelf. Right. And so it's just this huge issue. And and the worst part is, is when somebody asks for a refund, that's money out of your pocket. And so you're just you're just bleeding, hemorrhaging money on refunds.

00;14;18;06 - 00;14;51;14
Unknown
And so what? But one of the things that that that we discovered is you can use behavioral psychology to significantly lower your refunds. And so what we one of the one of the things that we talk about our book is something as a way to actually psychologically lower those refunds. So the first thing you want to do is you actually want to offer in-store credit with a bonus credit.

00;14;51;17 - 00;15;19;01
Unknown
When somebody asks for a refund. And the reason why you do that is because an in-store credit basically lets you keep the money of the original transaction in your bank. And then they go back to your website and they buy. But because you gave them some additional credit, now they're going to add more stuff to their cart. So so not only did you get to keep the money from the original transaction, now they're going to go buy something else.

00;15;19;03 - 00;15;44;05
Unknown
And so you actually made more money and that's that's a really powerful strategy. So that's the first thing that we recommend people do. Second is you offer an exchange, right? Because that still keeps the money in your bank account where it where you want it and an exchange, you know, you still have to pay that shipping price, but you get to keep the bulk of the original transaction.

00;15;44;12 - 00;16;11;09
Unknown
And then third and last resort is you give them a refund. Now, you don't want to fight them on it. Right. But but you can do it in a way that that's very tasteful, very user friendly. And what you'll and even if you can, you know, convince 25% to do the in-store credit, that gives 25% more money in your bank account and gives you a chance for a second sale.

00;16;11;11 - 00;16;36;02
Unknown
The statistically, on average, according to the National Retail Federation, 16.9% of all physical product sales are returned. And as Scott said in the in the fashion or clothing industry, because size is an issue, right? You've got color, you've got material, you've got sizing fit, etc.. Those are well on the toes. And it can be even in the low 30%.

00;16;36;04 - 00;17;09;17
Unknown
So in the clothing industry, you're really taking a bath financially on returns. But industry wide, for physical products, it's 16.9%. Call it 17%. You can pretty much count on, you know, 70% of your products coming back. And as Scott said, you know, about 40% are unsellable. Now, you still have to pay for new packaging. You've got to write bit of the packaging, etc., sometimes sell it as a discount, as a, you know, a second, if you will, or unopened package.

00;17;09;20 - 00;17;33;29
Unknown
So you're taking a hit on that. You've got all the warehousing costs, all the fulfillment costs, you've got all the customer support costs. There's a lot of costs hard and soft costs that go into just handling and return. As you know, you've been in the industry. It is it is next to chargebacks. It's a pit in your stomach when you see, you know, somebody wanting to return a product.

00;17;34;01 - 00;18;06;06
Unknown
And obviously, the bigger the store, the higher the volume, the more you're going to have to deal with. And depending on the industry or the product line as well. Fashion, jewelry, personal items like that brings, you know, rings don't fit, braces might not fit. Necklace may be too long, too short. I mean there's so many things that go into a product return so that that's a big a big hit it's actually the largest is 16.9% on average of the 37.9% that we've identified.

00;18;06;11 - 00;18;28;04
Unknown
And that's the average, by the way. Some companies are spending more than 37.9% of their gross revenue or upside their their their total revenue on these revenue leaks. Because if even if you're in the fashion industry, that could be significantly higher. If you're in a high risk industry with higher chargebacks, it could be higher. So that's that's kind of an average.

00;18;28;10 - 00;18;57;18
Unknown
And this is one of the reasons that e-commerce sites are operating at such a low net profit margin. That's why chargebacks can get out of hand, too, right? When people are returning things so often and and they go easily, hit that turn it back button. Right. Like it just puts you at this unnecessary risk. But then again, those those risks stack, you know, definitely do it as a merchant you're standing with with the back to the wall because was charged specifically to truants.

00;18;57;18 - 00;19;18;03
Unknown
I had a chat with a guest on a podcast a couple of days ago and he said, because of the FDA, there's certain products you're not allowed to resell if you're selling, selling cosmetic supplements whatsoever, if the return product comes in and even if it's 100% okay and nothing wrong with that, you're not allowed to resell it. So this is at fashion industry.

00;19;18;03 - 00;19;46;28
Unknown
A lot of sellers are selling apparel. First of all, you start with small margins. There is not much money in there. And then was marketing paid. It's getting more expensive, having your chargebacks, having the returns, you're really running on thin ice there. So your net profit margins are very, very small and that's where you need to optimize. Now I want to dive into the outcome of your labor, of your research, and that is a book that's called Cash Flow.

00;19;47;00 - 00;20;04;01
Unknown
I have read it. I've read it actually twice. It's a great book. There's so much in there and there's so many tips and tricks in there which we can't pack into a webinar. But I want to just go through what brought you on the idea to write the book and how does it help online sellers, merchants and brands?

00;20;04;04 - 00;20;41;27
Unknown
Yeah, so we wrote we wrote Cash Flow. It's on Amazon. As you as you mentioned earlier, Scott and I spent over a year actually researching all of these revenue leaks because we had written a book previously called Reputation. King And Reputation King was really about how to grow your e-commerce business, your e-commerce website, specifically through social proof, through search, optimize Q&A and trust signals that drive people to your website either in the organic or paid search results as well as once they get to your website.

00;20;41;29 - 00;21;10;02
Unknown
So that was kind of a top line growth book. And then we combine that with cash flow, which is your bottom line net profit book. So the two come together to create the cash flow suite of products and services that increase your growth on the top side and increase your net profit margin on the bottom line by reducing mitigating or eliminating these ten revenue killers.

00;21;10;05 - 00;21;42;19
Unknown
So what we came up with was, you know, how can we help an e-commerce website? Because we serve thousands of e-commerce websites through shopper approved. We created cash flow the product and cash flow the book as an additional product and service to help e-commerce websites reduce, eliminate, mitigate those ten profit killers while combining new growth and more traffic through ratings, reviews and Q&A.

00;21;42;21 - 00;22;16;20
Unknown
And the whole idea was that websites are always being squeezed, too, by another app, another tool, and there's software subscription. And we thought, well, if we could combine these all and make it free, then they can stop paying for a lot of the software tools they're already paying for, i.e. ratings or reviews, Q&A, website security, fraud detection tools, card abandonment tools, products, shipping tools, etc..

00;22;16;23 - 00;22;55;11
Unknown
By combining those for free, that's an instant positive impact to their net profit. So all of a sudden they're going from spending 1500 2000, 2500, $5,000 a month on all these apps and software tools to eliminating those costs which go right to their bottom line and right into their pocket. And that was really the impetus, because we're looking at not only the costs that are associated with all of these revenue leaks, but the costs associated with the software to address these issues.

00;22;55;13 - 00;23;28;03
Unknown
And so the whole goal that took us a while to come up with was how do we not only address the revenue leaks, but how do we make it free? And that's that's cash flow. So the name really represents what we're doing. We're improving cash flow profitability, both gross and net profit for an e-commerce website. I think cash flows is a good name because a lot of DTC brands are their days drive, their live on cash flow, and if anything comes around the corner, the breaks, the cash flow, the business is in big trouble there.

00;23;28;04 - 00;23;45;04
Unknown
So I think it's a great name. Also, you mentioned is all the costs for your subscriptions, for your apps and so on. So for us, that's something that a lot of merchants do not have on the list when they get started to do anything like go on Shopify, that's like, I don't know, 49, $99 a month, something like this, but it really adds up.

00;23;45;04 - 00;24;05;12
Unknown
And then they are surprised because it's like, as you said, you have an app here, an app there, and they all fix little things and at the end you get a, I don't know, a couple of hundred dollars, couple of thousand dollars on subscription fees every month to solve these leaks. Now, what was the book you said? It goes hand-in-hand.

00;24;05;15 - 00;24;39;02
Unknown
So there's the book and there is what you offer as a service. What's what's a perfect way for a merchants to get started to optimize? I would say, first off, read the book. I mean, it's it's full of just amazing strategies that you can use without the service, right? So we always want to overdeliver. We've done that our entire careers, even with Shopper Approved, which is our main company, which is one of the biggest rating and review platforms in the world.

00;24;39;05 - 00;25;03;27
Unknown
We overdeliver. I mean, our our ratings and reviews are 4.9, 4.8 across the board. And we just feel like that's just something we what we love doing is is helping people because ultimately you will come back, right? And so you we highly recommend you read the book. It's very informational. You can do a lot of these things on your own if you want.

00;25;03;29 - 00;25;26;14
Unknown
And then the service side comes in. If you want us to help you. And the way that we do that, the way we make it free, which is crazy because it goes back to that first podcast I had with that came a process or guide. We came up with this crazy idea when we were trying to figure out how to offer these all these tools for free because they do costs money.

00;25;26;20 - 00;26;06;08
Unknown
We do pay for those tools for our clients. And the way we do that is we created our own payment processing company and what we do is we take a little percentage of that processing fee that you already pay for and instead of just giving it to your payment provider, currently we just take our our cut of that, a portion of our cut of that we earn, reinvest it back into your business to pay for the 15 tools that we offer in cash flow and you get to leverage all those tools which make you more money, and then it offsets your credit card fees entirely so you don't pay any credit card fees.

00;26;06;08 - 00;26;40;02
Unknown
It's it's it's brilliant. And D.J. is probably going to say he came up with that idea. I did. Yeah. So so and Scott and I had our podcast, E-commerce Traffic and Conversion podcast. You know, we learned a lot about the industry from a lot of experts. And I said, you know, we were exposed to the payment processing side through a podcast interview and we realized how much money was being lost.

00;26;40;02 - 00;27;07;09
Unknown
And so we literally created the company and the product and the book to address all of those issues. And it's been phenomenal because when people get it, it clicks. Is like, Oh my gosh, I just assumed all of these costs were just the cost of doing business. I just assumed I had to eat these costs and I had to live on, you know, crumbs for for a profit margin.

00;27;07;11 - 00;27;37;28
Unknown
And once the light goes on and you realize you don't have to, you can actually increase your net profit significantly if you can address these revenue leaks. And we highly recommend people go to cash flow Paycom to get the free digital and audio version of the book. We also have a one hour and ten minute overview video of what cash flow is, how it works, why it works, what it does to optimize your website.

00;27;38;00 - 00;28;08;19
Unknown
As we mentioned earlier, we advocate starting with improving your net margin first, and that's going to be your, you know, your your card abandonment, your site abandonment, your credit card fees, your false declines, your fraud management, fraud, management costs, etc.. Once you address those, now you're automatically making a higher net profit. Then you address your conversion rate. So now you're converting more people and making more gross profit on top of the net profit.

00;28;08;22 - 00;28;26;25
Unknown
Now you drive more traffic and that traffic now is going to convert at a higher rate and make you more money at the end of the day. So now you can afford to turn on the traffic volume. And let's face it, cash is out of control. Google ads go up every year, ads go up every year. It's more competitive.

00;28;26;25 - 00;28;58;27
Unknown
It's it's insane almost how much it costs to get a customer through paid ads. And let's face it, organic is getting tougher with AI, right? So you've really got to make sure that you're optimizing every visitor in terms of a conversion rate and in terms of your net profit. And that's where our whole research and book comes into play, is to help you optimize all three of those, the net profit, the conversion rate, and drive more high quality bottom funnel, organic traffic.

00;28;59;00 - 00;29;21;17
Unknown
Yeah. So for listeners, for attendees of the webinar, we have literally nothing to sell here because everything is for free. So you can go on the website, you can get the digital copy and the audio book for free and listen to it. And I'm in business doing digital marketing for 25 years, eCommerce eight years, nine years. And yes, you have touched on all of these things, but this book basically brings them in order.

00;29;21;20 - 00;29;39;11
Unknown
So a lot of things that you might have learned and forgotten about you will find in the book and it brings it literally in a logical order. And I had so many aha moments while listening. I did the audio version while listening to it and was like, Oh, right, I did that. Why I why have I stopped that?

00;29;39;13 - 00;29;59;29
Unknown
I was busy optimizing this, Why did I stop that? And it really gives you a tactical action plan from A to Z to go through your business and find these leaks. And as you just said quite rightly, things are just getting more expensive. Online selling is still a huge business. E-commerce is growing massively, but it's not getting easier.

00;30;00;00 - 00;30;28;06
Unknown
The golden times ten years ago, they a long time over so you really no need to know your numbers or KPIs and you need to know what you can optimize to squeeze the last penny out of your business to make it profitable. So you just say again, where can people go and find it? Cash flow Paycom that's without a W, So it's it's chfl0 dot com cash flow, pay income.

00;30;28;08 - 00;31;18;04
Unknown
And one thing we didn't mention, class I want to bring up real quickly is we really are passionate about helping our ecommerce clients grow their business. And so we created what we call the Cashflow Club. The cash Flow Club is a weekly mastermind. We get together every Wednesday for 90 minutes and we bring into this live meeting website reviews where we break down a client's website from home page, category page, product page, and we look for opportunities to increase engagement, reduce bounce rate, increase, click through, increase, add to CART, increase conversion of that cart, increase revenue, ways to bundle, ways to white label ways to do upsells down sales, cross-sell deals.

00;31;18;06 - 00;31;47;29
Unknown
Thank you. Page sells increase LTV. You know everything we've learned in behavioral science and Scott and I are both certified in behavioral science from several barrel science institutions and we bring all that to play. In fact, we actually created a software tool called the Cash Flow Code, which is a software tool that that brings to bear all of the behavioral science tactics, strategies and formulas for your home page.

00;31;47;29 - 00;32;22;14
Unknown
Park page, thank you, page, checkout, page, category page, etc. As well, as you mentioned, the KPIs, all the right KPIs to monitor. So your gross profit, your net profit, your contribution margin, your LTV to cash ratio, etc. to make sure that you're hitting those best practice benchmarks for your KPIs, to make sure that every product you're selling is going to be profitable, and that your website in general is going to be profitable and you're going to be in those margins of safety, if you will.

00;32;22;16 - 00;32;55;17
Unknown
We we have mockups for, you know, every page in the site in both mobile and desktop. Within the software, it's just packed full of resources and strategies and best practices. And we bring that into the cash flow club so that people can, you know, refer to that as a resource to optimize their revenue, their conversion, their traffic and their AOB and LTV as a first of its kind.

00;32;55;20 - 00;33;21;01
Unknown
Yeah, I know there's so much information that you're providing there and I think for our listeners is that's, that's so important to stay up to date and to learn from people who are in the business for a long time. And this gives you I'm a big fan of having a mentor of somebody who has been there, has done stuff and just gives it to the next person seller to make their life easier, to just avoid making every mistake in the book.

00;33;21;03 - 00;33;46;21
Unknown
Now, I don't want to drag it out too long. I think that was a really good overview. I open now for four questions, so for attendees, if you have any questions, drop them in the chat now and we will answer them now. But the also after the webinar, you can obviously send us an email, get in touch with us on socials if you have any questions on cash flow and what's got to offer there and when, then we will play there.

00;33;46;25 - 00;34;20;20
Unknown
I like what you said about mentorship, right? D.J. and I, we've always had mentors our entire careers. We've had different career paths, but we've all we've both sought out mentors over over time. And each time we bring in a mentor, it just takes us to a whole new level. And honestly, we know a lot. All right. We and and we love having the cash flow club as our as our own mastermind because we get to be the mentors, right?

00;34;20;20 - 00;34;41;06
Unknown
We've put in the time we've we've been there, we've done that. We've immersed ourselves into thousands of e-commerce websites and we get that chance to to pay it forward and, and to give back. And it's just very rewarding. Yeah, absolutely. Coop So there's no questions. I think people are blown away by all the information that you just gave out.

00;34;41;08 - 00;35;10;00
Unknown
So I want to close the webinar by saying thank you, Scott, T.J., for sharing everything about how to make your business better and how to fix your revenue leaks. I will put the links in the show notes so if somebody wants to check out the book, the audio book and everything else that you have to offer, then just go in the show notes and click the link there from the recording and I hope to hear from you guys soon again and happening what's happening in the world of cash flow.

00;35;10;03 - 00;35;22;04
Unknown
And thanks for your time and talk soon. Thanks guys. Thanks everybody.