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Newsletter Ad Partnerships

Get your brand in front of thousands of Shopify Merchants, Online Sellers, and DTC Brands.

The Ecommerce Coffee Break is a weekly newsletter that reaches over 6,500 subscribers interested in growing their ecommerce stores. Check out the archive here.

It is the most cost-effective way to promote your brand to our engaged audience of online merchants and direct-to-consumer brands who read our newsletter and listen to our podcast every week.

Why advertise with us?

  • Generate brand awareness within the ecommerce & Shopify community
  • Spread the word about your products or services
  • Acquire new users/clients
  • Promote your conference or event

Key Audience Statistics

  • Reach: 6,500+ active subscribers combined. We only keep those who engage within 90 days on the lists.
  • Monthly Inbox Impressions: >16,000
  • Audience/Readers profile: Merchants, Founders, Entrepreneurs, and Marketers looking to grow their DTC / ecommerce stores
  • Size of brands/stores (annual revenue): Under $1M - 62% / $1M-$5M - 23% / over $5M - 15%
  • Audience location: US 70.19%, UK 14.58%, Canada 5.42%, 9,81% Rest of the world
  • Average open rate: 38%
  • Percentage of subscribers who open at least once a month: 76%
  • Average sponsorship views: 1,300+
  • Average click rate 3.2%
  • Unsubscribe rate: <0.4% over 12 months
  • Typical Sponsor CTR: 1-5%, depending on relevancy and sponsorship copy
  • Monthly subscriber growth: 12%
  • CPM: under $28
  • Previous sponsors: Referralcandy (2x), VL Omni (2x), Saral, AccessiCart, Bundle Builder, Zignify, rush.app, StoreHero.io, MiniSocial, and more.

We recommend booking our ad bundles. This gives you exposure in our newsletter for 4 weeks (4 issues). Readers are more likely to engage with and click your calls-to-action when exposed to your ads repeatedly. Repetition builds trust and familiarity.

Your Sponsorship Options

Primary Ad / Premium Ad

Primary Ad / Premium Ad is the first sponsored placement to appear in the newsletter, offering the longest copy version to share key brand and campaign messaging seamlessly integrated into the newsletter itself.

Your ad will be prominently featured near the upper middle of the newsletter, with a clickable logo at the top underneath our logo (guaranteed impressions), an ad block containing a horizontal image, your ad copy, and a clickable logo in the footer.

Each ad section includes a 700x500 px header image (png, jpg, or gif), up to 260 words (1,500 characters) of ad copy with 1-2 trackable links and a call-to-action labeled as "Sponsored". Permanent ad in the newsletter archive.

As a bonus, your ad will be promoted through social media posts on LinkedIn, X/Twitter, Facebook, Instagram, and Threads. Limited to one Primary Ad per issue, it also includes post-placement analysis with ad run results. The newsletter is published weekly on Thursdays. See an example.

Primary Ads / Premium Ads are priced at $500 per issue with a minimum of four (4) issues, or $750 for a single issue.

Secondary Ad / Sponsored Shoutout

The Secondary Ad / Sponsored Shoutout is a text-only ad featured in the lower middle of the newsletter. It consists of a copy section limited to 120 words (450 characters), including a simple call-to-action with 1-2 trackable links. Text-only, no images or emojis, labeled as sponsored. Permanent ad in the newsletter archive.

This ad will run for one month, spanning four issues, with only one Secondary Ad per issue. Post-placement, you'll receive an analysis of your ad's performance. Our newsletter is published every Thursday, and you can view an example of a Secondary Ad here.

Pricing for Secondary Ads / Sponsored Shoutouts is $250 per issue, with a minimum commitment of four (4) issues, or $300 for a single issue.

Classified Ad

Classified ads are text-only ads that are displayed at lower middle of the newsletter in our news section. Each classified ad can contain one link and a maximum of 150 characters. Text-only, no images or emojis, labeled as sponsored. This classified ad will run for one month (4 issues). Limited to 3 sponsors per issue. We publish on Thursdays. VIEW EXAMPLE HERE.

Your investment: Classified ads are priced at $120 per issue, with a minimum of four (4) emails or $150 for one issue

Dedicated Newsletter Blast

Become our featured partner for an exclusive Saturday edition. One email that targets the entire list. 100% focused on the advertiser. Max 250 words. 1 image. No emojis. This offer is for one (1) issue. Permanent ad in the archive. Click here to see an example.

Your investment: $1,200 (1 issue)

Your sponsor ad will also remain live forever as they are published in our Newsletter Archive. View past issues with ad samples.

 

How it works:

For a successful ad with lots of clicks and conversions, we request the following:

  • Provide an offer that's absolutely irresistible to our audience.
  • Supply the draft copy. We will edit it to fit our voice to improve conversions.
  • Build a landing exclusively for your offer.
  • Monitor conversions with tracking methods like UTM codes.
  • All ads are subject to editorial approval.
  • Ad copy is due 72 hours prior to the newsletter date.
  • Spot are available on a first-come, first-serve basis.

 

Terms:

  • All prices in USD. One-time payment. Full payment is required before any services are rendered and all payments are non-refundable.
  • There are no cancellations or reschedules due to timing, availability, and holding the date.
  • We do not offer affiliate commission-based sponsorships or revenue-sharing partnerships.
  • There are no discounts or exceptions, so please do not apply unless you're willing and able to make this investment.
  • We only accept sponsors for products and services that are in alignment with the philosophy and vision of the Ecommerce Coffee Break Podcast.

Questions? Fill out the form.