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The Ecommerce Coffee Break Podcast

The Ecommerce Coffee Break Podcast is a top-rated marketing podcast for online sellers and business owners looking to grow their online stores.
It is the podcast you need if you want to improve your marketing skills, boost conversions, and increase revenue. Each week you get actionable advice, and strategies, and hear from special guests talking about various topics on how to run a profitable business.
Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google.
Check Out Our Latest Episodes.

19 Jan

2026 Privacy Laws Alert: Avoid Getting Sued – What Brands Must Do TODAY — Richart Ruddie | Why Privacy Lawsuits Are Rising, Why Pixels & Trackers Cause Risk, Why Many Cookie Banners Fail, What A Privacy Lawsuit Looks Like, How To Protect Your Brand (#459)

In this episode, we explore the rising threat of privacy lawsuits hitting e-commerce and CPG brands. Richart Ruddie, Founder...
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14 Jan

How To Maximize Your Ecommerce Exit — Frank Kosarek | How To Value Your Brand, How Buyers Judge Real Business Value, Why Most Founders Lose Exit Value, What Documents Buyers Expect, What Buyers Fear Most, Why Brand Equity Drives Value (#458)

In this episode, we explore the best strategies for selling your e-commerce business and avoiding common mistakes that lower...
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12 Jan

Beyond Discounts: The New Era Of Customer Loyalty — Jed Strong | Why Loyalty Programs Fail, Why Loyalty Goes Beyond Discounts, How To Reward Without Discounts, How Games Drive Loyalty, How Engagement Drives Growth, Why Engagement Boosts LTV (#457)

In this episode, we explore how to fix loyalty programs that rely too much on discounts. Jed Strong, the...
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06 Jan

How To Launch A Clothing Brand In 2026 With Zero Inventory — Paul Yu | How To Build A Clothing Brand Without Minimum Order Quantity, Why MOQs Kill Brands, How To Source Without Risk, Why Niche Selection Matters, Why Starting Small Wins (#456)

In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of...
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17 Dec

How To Start A Profitable Ecommerce Business In 2026 — Ben Knegendorf | How To Launch In 30 Days, How To Find High-Ticket Products, Why The Buyer Comes First, Why Google Shopping Works Best, Why Passionate Buyers Boost Repeat Revenue (#455)

In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning...
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15 Dec

What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. Cara Marin from Seguno shares...
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08 Dec

How Your Work Group Chat Is Quietly Ruining Your Business — Guy Weiss | Why An Always-on Culture Drains Teams, Why Mixed Chats Risk Company Data, How Your Business Data Gets Lost, How Smart Integrations Boost Workflow, What Makes Zenzap Different (#453)

In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work....
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03 Dec

How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452)

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the...
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25 Nov

Friendly Fraud: The Silent Killer Putting Your Ecommerce Margins At Risk — Simon Wijckmans | How To Stop Friendly Fraud, Why It Kills Your Margins, How To Prevent Chargebacks, What A 0.5% Fraud Rate Really Means, Why Browser Security Matters (#451)

In this episode, we dive into the silent profit killer known as friendly fraud and chargebacks. Simon Wijckmans, Founder...
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24 Nov

STOP Losing Money: How to Implement Profit First — Karl O’Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue...
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17 Nov

How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta’s Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)

In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. Donatas Smailys,...
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12 Nov

You’re Asking For Reviews WRONG! (The Easiest Way To Get 5 Stars) — Daan Vaneker | How To Get A Quick Review Boost, What Makes Reviews Real, Why Negative Reviews Help, How To Respond To Bad Reviews, What Is Trust Profile (#448)

In this archive episode, we dive into the power of social proof and why trust building is essential for...
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