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The Ecommerce Coffee Break Podcast

The Ecommerce Coffee Break Podcast is a top-rated marketing podcast for online sellers and business owners looking to grow their online stores.
It is the podcast you need if you want to improve your marketing skills, boost conversions, and increase revenue. Each week you get actionable advice, and strategies, and hear from special guests talking about various topics on how to run a profitable business.
Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google.
Check Out Our Latest Episodes.

15 Apr

What Shopify Retailers Need To Know About Inventory — Jordan Finners | Why Inventory Impacts Real Costs, How Poor Accuracy Loses Sales, What Complicates Retail Inventory Management, Why Barcode Scanning Reduces Errors, How Faster Stock Takes Work (#471)

In this episode, we explore why accurate inventory tracking is the secret to protecting your profit and keeping customers...
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30 Mar

Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)

In this episode, we explore how to turn more website visitors into customers by understanding why they buy. Anthony...
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23 Mar

How To Scale Smart: Is Shopify The Right Move For You? — Hitesh Matlani | Why Brands Outgrow Basic Shopify, How To Avoid Data Loss, How To Protect Your SEO Rankings, How To Plan A Smooth Migration, Why Rushed Migrations Fail (#469)

In this episode, we explore the complexities of moving your online store to a better platform to handle rapid...
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16 Mar

Why Your Brand Is Invisible To AI (And How To Fix It) — Cole Casperson | Why AI Search Changes Ecommerce, Why AI Boosts Your Conversions, What Intent-based Discovery Means, Why Traditional SEO Is Not Enough, How AI Improves Traffic Quality (#468)

In this episode, we explore how AI is fundamentally changing the way people find and buy products online. Cole...
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11 Mar

The 10 Hidden Killers Draining Your Online Store’s Profit — Scott Brandley, DJ Sprague | Why Hidden Leaks Kill Profits, What Costs 38% of Revenue, How to Fix Product Returns, Why SMS Recovers More Carts, How to Stop Processing Fee (#467)

In this episode, we dive into the hidden leaks that drain your profits and how to reclaim your margins....
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01 Mar

How To Stop Gambling With Your Ecommerce Ad Budget — Adam Callinan | Why ROAS Lies About Your Profit, How Fixed Expenses Kill Brands, What Drives True Scalability, Why Vanity Metrics Mislead, How More Spend Can Mean More Profit (#466)

In this episode, we dive into why many online stores struggle to turn revenue into real profit and how...
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25 Feb

How to Win Ecommerce Traffic in 2026 — Claus Lauter | How To Drive Traffic That Converts, Why Lazy Traffic Fails, How AI Ruined SEO, Why Diversifying Ads Matters, What Owning Data Changes, Why Conversion Beats Traffic (#465)

In this episode, Claus Lauter discusses the challenges of driving qualified traffic to online stores in 2026. He emphasizes...
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18 Feb

How to Turn Your Product Listing Into a Selling Machine — Monte Desai | Why Bad Designs Lose Sales, How AI Speeds Up Design, What Drives Higher Conversion Rates, Why Constant Listing Updates Matter, How AI Automates Creative Strategy (#464)

In this episode, we explore how to fix underperforming product listings and stop losing money on bad designs. Monte...
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16 Feb

How To Turn Site Search Into A High-Performing Revenue Engine — Paulius Nagys | Why Complex Catalogs Need AI, Why Patience Gaps Kill Sales, How AI Matches Search Intent, Why Search Bars Provide Feedback, What Vector Search Actually Does (#463)

In this episode, we dive into why most online stores lose money because of poor search bars and how...
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09 Feb

Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462)

In this episode, we unpack how ads can look successful while the business is not. Matt Raminick, Founder and...
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03 Feb

Why Your Product Data And Creative Assets Need To Live In The Same Place — Lynn Herman | Why Product-Centric Storage Wins, Why Spreadsheets Kill Retail Growth, How Digital Asset Management Scales Product Data, How Shopify Syncs Brand Assets (#461)

In this episode, we explore how to fix messy product data and creative assets that slow down your brand....
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26 Jan

Scaling Without Pain: The New Rules Of Ecommerce Acquisition — Tiago Costa | Why Meta Ads Fail Scaling, Why Ad Spend Hits Limits, How AI Finds Ideal Buyers, How Data Drives Better Sales, How Shopify Data Fuels Growth, How One-Click Campaigns Work (#460)

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago...
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