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The Ecommerce Coffee Break Podcast

The Ecommerce Coffee Break Podcast is a top-rated marketing podcast for online sellers and business owners looking to grow their online stores.
It is the podcast you need if you want to improve your marketing skills, boost conversions, and increase revenue. Each week you get actionable advice, and strategies, and hear from special guests talking about various topics on how to run a profitable business.
Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google.
Check Out Our Latest Episodes.

25 May

Why Your Meta Ads Are Failing (And How AI Fixes It) — Tiago Costa, Raphael Tomé | How AI Cuts Ad Costs, Why Scaling Ad Spend Fails, What Metrics Fix Brand Growth, How AI Find Audiences, Why Audiences Beat Ad Creative, What Drives Profitable Scale (#482)

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use...
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19 May

Why Revenue Is Up But Profit Isn’t Moving: The Unit Economics Blind Spot Most Shopify Brands Have — Misha Druzhinin | Why Revenue Doesn’t Equal Profit, Why Scaling Profit Beats Scaling Revenue, The Hidden Danger Of Discounts (#481)

  In this episode, we explore the common struggle of growing sales without seeing a matching increase in profit....
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18 May

How To Increase Margins By Moving Beyond Rule-based Pricing — Felix Hoffmann | How to Scale Profitably Today, Why Rule-Based Pricing Often Fails, What Predictive Pricing Models Deliver, Why Transaction Costs Matter Most, Why Data Quality Matters (#480)

In this episode, we dive into how smart pricing helps e-commerce brands boost profits and scale growth. Felix Hoffmann,...
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14 May

Webinar Special: Why Ecommerce Stores Leak 38% of Revenue — And How to Stop It | Why Carts Die At Checkout, How Declines Destroy Good Sales, What Chargebacks Really Cost You, Why Returns Quietly Drain Profits, How Store Credit Beats Refunds

In this episode, we uncover the hidden profit leaks silently draining revenue from ecommerce stores. Scott Brandley, CEO of...
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13 May

Canadian Ecommerce Sellers: The US Tax Mistakes That Are Costing You Thousands — Salman Salat | Why US LLCs Risk Penalties, How Canadians Save 1.5% Fees, What Tax Nexus Means Now, Why Double Taxation Hits Sellers, How to Scale US Sales (#479)

In this episode, we dive into the common tax traps that Canadian ecommerce brands face when selling to American...
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11 May

How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)

In this episode, we explore how shopping is moving beyond the traditional website into AI chats and social feeds....
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06 May

Why Most Shopify Stores Leak Revenue (And What To Fix First) — David Conforti | Why Rapid Growth Causes Revenue Leaks, What Agentic Commerce Actually Is, Why PR Replaces Traditional Ads, How AI Agents Choose Products, What Role Shopify Plays Now (#477)

In this episode, we dive into why many online stores lose money even when they get lots of traffic....
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04 May

How To Turn Your Amazon And DTC Returns Into A Revenue Recovery Channel — JD Sass | Why Returns Kill Profit, How To Recover Revenue From New Returns, Why Data From Returns Improves Production, How To Scale Faster With Smarter Returns (#476)

In this episode, we dive into the world of e-commerce returns and how to stop treating them as a...
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28 Apr

Top 10 Viral Brands: Teardown Of Their Amazon Listings — Monte Desai | Why Amazon Listings Fail To Convert, What Drives Amazon Listing Success, Why Better Visuals Lower Ad Costs, How Testing Drives Higher Sales, How AI Boosts Small Teams (#475)

In this episode, we dive into how artificial intelligence is leveling the playing field for e-commerce brands on Amazon...
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26 Apr

How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474)

In this episode, we dive into the challenges of scaling paid ads on platforms like Meta and Google. Hemant...
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22 Apr

Mastering The Influencer Affiliate Flywheel — Yash Chavan | Why Brands Fail Influencer Marketing, Why Influencers Drive Hidden Demand, How An Influencer Affiliate Hybrid Works, What Makes Affiliate Models Powerful, How To Build Creator Partnerships (#473)

In this episode, we dive into the evolution of influencer and affiliate marketing. Yash Chavan, founder and CEO of...
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19 Apr

Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)

In this episode, we explore how to turn website pop-ups into powerful tools for growth instead of annoying distractions....
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