Bonus episode: Channel update and outlook 2024 | Claus Lauter

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Claus Lauter: [00:00:00] This is Claus with a solo episode of the eCommerce Coffee Break Podcast. No guests on the show today, so let's dive right into it. But before we get started, a big thank you to our sponsors for supporting today's episode. Have you heard about Partner Hero? They're experts in support on the eCommerce industry, known for their outstanding team building skills.

Their main pillars, quality, people, and culture makes them a great fit for your company. Learn more on partnerhero. com or click the link in the show notes. Are you feeling overwhelmed by marketing stress? Say goodbye to pressure and meet your new secret weapon, a remote marketing assistant. Easily scale up your business, boost productivity and reclaim your time.

The game changer? Get your own marketing wizard at half the cost. Visit smart ecommerce marketing. com and discover the magic. Check out the link in the show notes. Now, this is the e commerce coffee break. A top rated Shopify growth podcast dedicated to Shopify merchants and business owners looking to grow their online stores, [00:01:00] learn how to survive in the fast changing e commerce world.

With your host, Claus Lauter, and get marketing advice you can't find on Google. Welcome to the show. Hello, and welcome to another episode of the eCommerce Coffee Break podcast. Today, it's just me on the show. There is no guest today. I just want to take the opportunity to the end of the year to say thank you.

Thank you to all the listeners out there. And thank you to our amazing guests, interview guests that we had on the show in the last 12 months. Overall, we had 187 episodes last year. So that's a huge number. The overall episode number is 270, I just recorded that the other day. And we are very stable at about 15, 000 plus listeners per month.

So this is growing quite nicely. More and more listeners are jumping on the show, get a lot of good feedback. But as always, please, if you have ideas, want to recommend guests and so on so forth, please let me know in the comments. The show has been [00:02:00] voted as a top 20 podcast on Feedspot and is by now ranked among the top 5 percent popular global shows on listening notes.

So we are definitely one of the faster growing shows in the e commerce and Shopify ecosystem. Now what's planned for the next year? So I'm working in the background to, first of all, getting more interesting guests on the show. And all the episodes for January are already recorded. So you can expect some really great guests coming up with really interesting topics.

And we will focus also a little bit more on DTC brands. So our target audience for now was Shopify merchants, but we will go a little bit wider and invite other online sellers and DTC brands. And with that also will increase or widen the area of topics that we are talking about. So as always, we will try to uncover insider tips, find actionable strategies from our guests, so that you, the [00:03:00] listener can stay ahead of your competition.

And we will cover pretty much everything from Shopify apps to D2C, direct to customer marketing. So expect two to three episodes every week as in the past. And one big idea that I have, and we'll see how that works, is I want to have more languages. So I speak German, I speak English, but I do not, for instance, do not speak Spanish, or I speak Spanish, but on a very low level, basically level of a three year old.

But AI is our friend there. And I'm looking right now in AI Apps, solutions that will translate our interviews. And I'm not talking about text transcription. That's easy. That's very straightforward. But literally the audio and video recordings into Spanish. So with that, if that works, we will hopefully open the market of the show to the Spanish language countries and get more listeners and get more [00:04:00] feedback from these countries.

Some big changes have been done on the website. I'm still busy working on optimizing the blog. So the website itself, e commerce coffee break podcast should now be more usable, more user friendly, and topics should be easier to find. And I have added a category which Basically shows you playlists, playlists sorted by topic.

So if you're interested, for instance, in email marketing, you can go into the playlist category page and then just search for the playlist for email marketing. And there you will find all the episodes, current episodes and past episodes that deal with email marketing or with business tips for. Shopify and DTC brands or AI for Shopify and DTC brands that makes it easier and you can sort of binge listening to all the episodes that are dealing with these specific topics.

What you will find I [00:05:00] post this week about the top 10 episodes of this year. So if you go follow us on LinkedIn or follow me on LinkedIn, you will definitely find this post and then you can listen to the 10 most listened to episodes of this year. And now a quick break to thank the sponsors of today's episode.

As a prominent player in the e commerce support arena, Partner Hero specializes in delivering personalized customer experience solutions. With a clear focus on helping you not just meet but exceed your goals and requirements, they have become experts in e commerce support. Their commitment to tailoring solutions to your unique needs ensures that your support experience is nothing short of exceptional.

Partner Hero is more than a CX company. They are your partner in success. Visit their website and learn more on partnerhero. com Are you feeling overwhelmed by marketing stress? Say goodbye to pressure and meet your new secret weapon, a remote marketing assistant. Easily scale up your business, boost productivity and reclaim your time.

The game changer? Get your own marketing wizard at half the cost. Visit smart ecommerce marketing. com and [00:06:00] discover the magic. Check out the link in the show notes now. The newsletter is the latest addition to the podcast and a newsletter has right now about 5, 500 subscribers. I send it out every week on Thursdays.

So if you're interested in tips, actionable tips and curated news in the e commerce space, then sign up for the newsletter. I will put the links in the show notes. And in the comments, so it will be very easy and straightforward. The newsletter is for free, so you can unsubscribe anytime, but you get a weekly overview of first of all the podcast episodes of the week, but also about news snippets that I found and I score about 50 different news channels each week and basically highlight everything that I find.

Word is newsworthy and put this into the newsletter for daily news. You can go into our free community in our forum or chat bulletin, whatever you want to call it and meet there with other. [00:07:00] listeners with other readers and find daily updates on e commerce news that might help you generate more revenue.

That's basically it. On a private side, on a private note, I'm still in Buenos Aires. Um, we'll stay here probably a little bit longer, maybe three, four months longer before I venture on and go to the next country. I've not finally decided where that will be, but I will keep you on the loop and I will be Exploring new parts of the world very soon.

And if you're interested in that reach out, I'm happy to share my experiences with traveling. So that's it for the e commerce coffee break podcast for this year. This was the last episode of 2023. And next week we will start with some awesome episodes right into the new year. So first week of January will continue and launch the next episode.

And I. As always, I would like to ask you to like, subscribe, and comment, and contact me directly with ideas, critiques, and whatever you want to basically [00:08:00] communicate with me. I listen to everything and I read every email, so feel free to reach out. That's it for now. And I see you in the next episode. Have a great day and talk soon.

Hey Klaus here. Thanks for joining me on another episode of the e commerce coffee break podcast. Before you go, I'd like to ask two things from you. First, please help me with the algorithm so I can bring more impactful guests on the show. It will make it also easier for others to discover the podcast.

Simply like, comment, and subscribe in the app you're using to listen to the podcast. And even better, if you could leave a rating. Secondly, please take a moment to check out today's episode sponsors. They play a crucial role in keeping the show and our newsletter available to you for free. Thanks again and I catch you in the next episode.

Have a good one. Before you leave, don't forget to visit the sponsor of today's episode. Are you feeling overwhelmed by marketing stress? Say goodbye to pressure and meet your new secret weapon, a remote marketing assistant. Easily scale up your business, boost productivity and reclaim your time. The game changer?

Get your own marketing wizard at half the cost. Visit smart ecommerce [00:09:00] marketing. com and discover the magic. Check out the link in the show notes now. Have you heard about PartnerHero? They're experts in support on the e commerce industry, known for their outstanding team building skills. Their main pillars, quality, people, and culture makes them a great fit for your company.

Learn more on partnerhero. com or click the link in the show notes.