26 Jan

#076: Testing and optimizing your Paid Marketing campaigns with a purpose

YouTube Video

In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose.

On the Show Today You’ll Learn:

  • What testing and optimizing with a purpose means
  • How to use creative and copy structures to guide your split tests
  • Why you should test audience structures for 5 days
  • How to build your audiences after the iOS 14.5 update
  • Why video ads need to be enjoyable for the viewer
  • Why Facebooks CBO campaigns are good for testing
  • And more

Links & Resources

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DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from Claus Lauter, idube Pte Ltd, or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by Claus Lauter, idube Pte Ltd. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the Claus Lauter, idube Pte Ltd, do not represent the views of their employers or the entity they represent. Claus Lauter, idube Pte Ltd, expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. *Affiliate links – if you click on my affiliate links and sign up for the products and services I trust and recommend, then I will earn a commission.
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Ecommerce Coffee Break Podcast