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marketing roi

02 May

Multi-Touch Attribution Models: How Ecommerce Brands Track ROI

Multi-touch attribution models help ecommerce brands accurately track marketing ROI by crediting all customer touchpoints, not just the last...
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21 Apr

Robot Handwritten Marketing Letters: Boost Sales 7x for Ecommerce

Robot handwritten marketing letters can boost ecommerce response rates by 23% and increase ROI by 7x through authentic personalization...
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09 Feb

Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462)

In this episode, we unpack how ads can look successful while the business is not. Matt Raminick, Founder and...
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24 Nov

STOP Losing Money: How to Implement Profit First — Karl O’Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue...
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07 May

Where Does Your Marketing Money Go? The Executive’s Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)

The podcast is in all major apps, just search for Ecommerce Coffee Break. In this podcast episode, we talk...
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How to Build Customer Loyalty Through Product Innovation — Nathan Yun | How Product Innovation Drives Loyalty, What Paire Learned From Buyer Feedback, Why Brands Focus on Customer Retention, How Fabric Tech Solves Apparel Issues (#506)
12Oct,2026

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