Podcast Interview vs. Paid Ads (Meta,Google)
If you're looking for a way to reach online sellers and Shopify merchants, you might be tempted to use Meta or Google paid ads. But before you do, consider these facts:
- The average cost per action (CPA) on Meta Ads is $18.68 across all industries.
- The average cost per click (CPC) on Google Ads is $2.69 across all industries.
- Most people ignore or skip ads, or use ad blockers to avoid them .
That means you could be spending a lot of money and time on ads that don't get you the results you want.
There's a better way to reach your ideal audience: podcast advertising.
By being a featured guest on my podcast, you'll get to share your story, expertise, and value proposition with thousands of engaged listeners who are interested in what you have to offer. You'll create a personal connection that ads can't match. And you'll pay a fraction of what you would pay for Meta or Google ads.
But that's not all. Podcast ads have a lasting impact that other ads don't. Your podcast episode will be available online forever, reaching new ears over time. Podcast listeners are loyal, attentive, and trust the recommendations of their favorite hosts . Podcast ads also have a higher conversion rate than other types of ads .
Don't just take my word for it. Here are some examples of brands that have used podcast sponsorship to grow their business:
- Shopify: The e-commerce platform partnered with several podcasts to reach entrepreneurs and online sellers. They saw a 40% increase in sign-ups and a 400% return on ad spend.
- Squarespace: The website builder sponsored hundreds of podcasts to reach creative professionals and small businesses. They saw a 300% increase in brand awareness and a 14% increase in revenue.
- Mailchimp: The email marketing service sponsored the hit podcast Serial to reach a massive audience of millions. They saw a 450% increase in web traffic and a 150% increase in brand recall.
These are just some of the success stories of podcast advertising. You could be the next one.
So, what are you waiting for? Choose podcast advertising over Meta or Google ads. Choose lasting impact over unpredictable, expensive ads.
Choose to be a featured guest on the Ecommerce Coffee Break Podcast today. Apply here.