A Shopify + Pinterest Playbook For Women Entrepreneurs — Catherine Charlton | Why Pinterest Acts As Visual Search, Why Evergreen Pins Drive Long-term Sales, How Targeted Keyword Banks Build Seo, Why Clear Descriptions Power AI Discovery (#504)

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00:00:00:15 - 00:00:25:06
Claus Lauter
Quick one before we dive in. This episode is brought to you by Xero. Running an e-commerce or DTC brand? You know the accounting grind, multiple sales channels, invoices, reconciling every transaction by hand. Xero brings it all in one clean dashboard. Track cash flow, send invoices, and see where your business stands anytime, anywhere. As of the time of recording: Get a special Xero offer - 90% off for six months using this link. Check it out at referrals.xero.com/ecb. Ts & Cs apply.

This episode is sponsored by Bizrate Insights. Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee.

00:00:54:04 - 00:01:15:19
Claus Lauter
Hello and welcome to another episode of the E-commerce Coffee Break podcast. Pinterest is one of the most misunderstood channels in ecommerce. A lot of sellers treated like just another social media platform. They post a few pins, hope the algorithm picks it up and wonder why nothing happens. But here's the thing Pinterest isn't really social media. It's a visual search engine where people actively look for products, ideas, and brands they want to buy.

00:01:15:21 - 00:01:38:08
Claus Lauter
And that makes Pinterest a very interesting growth channel for Shopify stores. So today, we're breaking down a practical Shopify and Pinterest playbook with a focus on women entrepreneurs who want to grow their businesses. To help me do that, I'm joined by Catherine Charlton. She is a Shopify partner and designer with more than six years of experience helping female entrepreneurs grow their online stores through Pinterest, traffic and smart website optimization.

00:01:38:09 - 00:01:39:22
Claus Lauter
Catherine, great to have you on the show.

00:01:39:23 - 00:01:41:24
Catherine Charlton
Hi Claus. It's wonderful to be here. Thank you.

00:01:42:00 - 00:01:47:16
Claus Lauter
Let's jump right into it. Why do so many Shopify stores struggle to turn Pinterest traffic into sales?

00:01:47:21 - 00:02:08:10
Catherine Charlton
Great question. Kind of like you mentioned in the intro, Pinterest just isn't understood. So people are expecting it to be like that, another TikTok or another Facebook, and that just isn't what it is. So when you set up the Europeans to kind of go off of that, that thought process, it's not going to help you. Pinterest is, like you said, a search engine.

00:02:08:10 - 00:02:18:01
Catherine Charlton
So you need to be able to set up your pins and make the connection between Shopify and Pinterest in that way as a search engine and not just another social media post.

00:02:18:03 - 00:02:29:18
Claus Lauter
No, I'm by far means no Pinterest user at all myself, so I'm going to learn a lot today. A lot of Shopify store owners are using Pinterest, but they're getting very few sales from that. Why is that?

00:02:29:19 - 00:02:52:24
Catherine Charlton
I think a lot of people aren't setting it up appropriately. They're not verified merchants through Pinterest, which will really help push your content to the top. When people search for similar items that are in your shop, it's really important to make sure that you are coming at both your Shopify and your Pinterest. From the consumer's point of view, as everyone has heard a bajillion times a confused by or won't buy.

00:02:52:24 - 00:03:15:22
Catherine Charlton
And I think that's really the issue because people aren't setting up their Shopify or Pinterest accounts together connected for just clarity. I think one of the best things to do if you aren't getting a whole bunch of traffic from Pinterest to your Shopify account, is really just to audit it. Come in like you are a new customer. You have no idea who this person is.

00:03:15:23 - 00:03:38:04
Catherine Charlton
You know what's going on, what they're selling, anything like that, and see if you can clearly and quickly identify what they're selling. If it's for you. What the the pros and cons are. Features, benefits, pictures, all of that. And I can almost guarantee it's not. And that's okay. And that's a great that's a good starting point that tells you what you need to fix and how to do it.

00:03:38:06 - 00:03:58:09
Claus Lauter
I have used Pinterest back in the time with my own store, and I did exactly what I mentioned in the intro. I just posting pins up there, no strategy whatsoever, and literally nothing came and I was disappointed and I was like, oh, that's not working. What would be a strategy for a starter? Somebody who just setting up everything to do it the right way from day one?

00:03:58:10 - 00:04:16:01
Catherine Charlton
I think a lot of people honestly fall in your same boat because they don't understand Pinterest, and they get so overwhelmed with having to stick up to the Facebook's, the TikToks, the Instagrams, having to post constantly stay relevant. But that's not what you have to do on Pinterest. And that's why I love it, because that's too much for me.

00:04:16:01 - 00:04:31:19
Catherine Charlton
You know, I don't want to do that. I want to put something on Pinterest, and I want it to be evergreen. I want something I posted five years ago to get me something a new sale, a new customer tomorrow. And that's what Pinterest can do. So if you're going to set up your Pinterest account from scratch, I'd recommend.

00:04:31:20 - 00:04:52:01
Catherine Charlton
Kind of like I said, going at it as a new customer, you need to make sure that you fully, totally, absolutely understand who your buyer is and you need to make your pins for that person. Pinterest is more of a visual search engine, and sometimes people come to Pinterest and they're not really sure what they're even looking for.

00:04:52:04 - 00:05:25:13
Catherine Charlton
So in that regard, you have to come at it at a different way. You have to say, okay, so let's get an example. Maybe you sell coffee equipment or a nice coffee, whatever. Coffee maker. And your ideal customer is obviously someone who loves coffee. So people who go to Pinterest, they are searching for, you know, ascetic coffee makers or small apartment coffee bars instead of, I need this $200 coffee maker and it needs to put out coffee, you know, five times as fast as anything else.

00:05:25:14 - 00:05:44:07
Catherine Charlton
Awesome. Well, you can do that in Google. You got your answer. You're good to go. But if you're just looking for research and you're discovering, then you need to go to Pinterest and come at it in that way. So instead of putting on your pins or in your descriptions, tuna or coffee maker, blah blah, blah. You can put ten best coffee makers for a small apartment.

00:05:44:08 - 00:06:04:15
Catherine Charlton
You can make a blog about that. You can put in your pins, you know, small esthetic coffee maker, things like that. You're still coming to the same conclusion, but you're coming at it in a very different way. So again, if you put that it's not something that that you can just throw away, right? It's evergreen. Someone will always be looking for a coffee maker, hopefully.

00:06:04:15 - 00:06:21:05
Catherine Charlton
I love coffee. I absolutely always be looking for a coffee maker. So if you post that, let's say yesterday and someone is buying an apartment three years from now and they're going to search for the coffee maker, your pin will come up because that is in your key search words. And you didn't even, you know, maybe you forgot about it.

00:06:21:05 - 00:06:36:15
Catherine Charlton
And then here comes the sale from something that you did three years ago. That's awesome. That's what I want to do. That's what I want to help other women business owners do. Because people aren't doing that. You know, they're trying to stay up with the trends and that's overwhelming. And I don't want Shopify to be overwhelming. Don't want Pinterest to be overwhelming.

00:06:36:15 - 00:06:42:09
Catherine Charlton
I want to make it simple to get your customers to your store, to buy, call it a day and be done.

00:06:42:11 - 00:07:02:22
Claus Lauter
That's so interesting because that's the opposite of what's happening in social media. Everything is like three seconds. It's gone. And you said you're creating on Pinterest the complete opposite of it. You create evergreen content there. Now, when you said you optimizing for your customer for a specific product, that sounds for me like search engine optimization. How important are keywords when using Pinterest?

00:07:02:23 - 00:07:22:06
Catherine Charlton
Super. And that's why I said that you need to fully, totally, absolutely understand your customer. You need to know what they like, what they search for, what they don't like. A lot of things that I found on Pinterest are like ten things not to do or something like that, because that peaks your interest. Like, oh, maybe I'm doing one of those things I shouldn't be doing.

00:07:22:06 - 00:07:43:04
Catherine Charlton
Let me click into that. And then that takes them from Pinterest to your Shopify store to your blog to your product, whatever. And that's just an easy way to get there in a different way that you would think. So when you start searching, when you start making those SEO keywords, your search terms, I like to make a bank of everything that I can think of.

00:07:43:05 - 00:08:06:11
Catherine Charlton
I use AI for that. I would say, you know, here's my ideal customer. What are things that they could be searching for? And then I get this huge list and whatever is appropriate, whatever I can twist in, I'll throw those into my keywords and then maybe someone pushes that they figure out. Oh, you know, maybe I shouldn't be doing these ten things with my coffee maker.

00:08:06:13 - 00:08:30:23
Catherine Charlton
I should probably click into that, make sure that I'm not doing those things. Oh, awesome. I'm on a coffee makers website. Let's go look and see what kind of coffee makers they have. There you go. So it's very interesting to just kind of come at it that way. I like the challenge of that because you have to fully understand who you're searching, who your ideal customer is, what they're searching for, and then you can get them that way because you fully understand them.

00:08:30:23 - 00:08:48:10
Catherine Charlton
And for me, as a buyer, I want to be fully understood. I don't want someone just to, like, throw this big sale at me and expect me to spend $1 million. I want to feel comfortable in that site, and I think that's where the Shopify and Pinterest could really connect and make them feel comfortable. Already seen, heard, understood.

00:08:48:10 - 00:08:49:19
Catherine Charlton
And that makes such an easier.

00:08:49:19 - 00:09:22:18
Claus Lauter
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This episode is sponsored by Bizrate Insights. Your analytics can show you what shoppers do, but verified feedback reveals why BizRate Insights helps e-commerce brands understand the full customer journey from discovery and checkout through post-purchase and fulfillment so teams can create smoother experiences, drive more purchases, and strengthen customer loyalty. Move beyond just star ratings, and uncover the insights that show you where to focus next. Turn shopper feedback into clear, practical action at BizRate Insights.com/coffee.

I couldn't agree more. And I'm talking. I have talked a lot about the perfect customer in past episodes just in my recent episode, and I'm totally with you. A lot of people do not really understand who their customer is or not in detail who the customer is.

00:10:20:21 - 00:10:31:06
Claus Lauter
Now, obviously you want to have a smooth customer journey between coming from Pinterest traffic, going into the Shopify store. You work on both sides. What's a perfect world scenario there?

00:10:31:06 - 00:10:55:03
Catherine Charlton
So like I mentioned, Pinterest is a discovery platform. It's a search engine, essentially. And a lot of people are planners that go to Pinterest. They're searching. Maybe they don't know what they want. So for instance, the coffee maker, they're going to be purchasing an apartment. They search in Pinterest for a coffee bars for a small apartment, you know, and then because.

00:10:55:04 - 00:11:25:03
Catherine Charlton
Ideally, the coffee shop is set up so clearly, so correctly, so easily for the customer to seamlessly move from Pinterest after they search for just a very general term seamlessly into that Shopify store. Easy peasy. And that's what is really, I think, missing from most Shopify stores that do have Pinterest connected, because it's not that seamless. And if you can't easily go from one to the other, your customer isn't going to either.

00:11:25:03 - 00:11:47:22
Catherine Charlton
Because as you as a shop owner, that's kind of like your baby, you know, that's that's what you do. You totally know it. You know everything. So if you can come in with those fresh eyes, be like, wow, none of this makes sense. You know, this isn't connected here and this isn't working. A customer who has no idea who you are is going to click on that, get confused, and then go to Amazon and buy something super easy and be done right.

00:11:47:23 - 00:12:12:11
Catherine Charlton
So you need to make that so clear and so concise. There's no question. And the other part of that, once it is so clear and so concise, not only can humans read it, then the AI search can read it too. So similarly to Pinterest, AI search is like a recommendation, right? You're not going to type in something like, I need this kind of like you wouldn't Google.

00:12:12:12 - 00:12:33:18
Catherine Charlton
You'd be like, I'm looking for this, or what can I do for this situation? An AI gives you recommendations. It's the same kind of thing in Pinterest, right? So that's where having so clear streamlines and places of opportunity connections within your Shopify and Pinterest store can really help you rank higher search for AI search as well.

00:12:33:20 - 00:12:53:24
Claus Lauter
I think that's interesting that you mentioned AI there, because there's this overlap there and a different search on Pinterest than on any other search engine. Now you're also a Shopify partner. So talking about the product landing page, obviously that's the big one. That's where you start converting. What should you fix on this page before sending Pinterest traffic there?

00:12:54:00 - 00:13:15:03
Catherine Charlton
You need to make it clear. You need to make it concise. You need to be sure that when someone comes to your your product page, there's no question in their mind the title says exactly what it is. I like to put in the description just some things that make it more personable. That's just my personal preference, because when I, as a buyer am coming into something and it's very strict, it's rigid.

00:13:15:05 - 00:13:35:19
Catherine Charlton
Unless that's exactly what the product details like, you need to have that for the product purchase. If I'm going in to buy a shirt or something, I want it to be like a fun description of it because that makes me more in tune with the shop, with the owner, like, wow, they really get me, you know? It all comes back to really understanding your customer and what should be in that product description.

00:13:35:20 - 00:13:58:11
Catherine Charlton
The images make sure the images don't suck, like full disclosure, because if I'm going to go see a picture of something and it's like, oh, that looks terrible. Like the description is awesome, but oh gosh, that's a terrible picture. I'm not going to buy it. So you need to make sure that it's really esthetically pleasing. Have different pictures, maybe a 360 a video of it and make sure that the by options are super simple.

00:13:58:14 - 00:14:12:16
Catherine Charlton
Add it to the cart. You know, you can even have some like if a wish list. That's really fun to just to make sure. Oh yeah, I'll come back to the store because I have a wish list on it. So really depends on your customer and what kind of product it is.

00:14:12:18 - 00:14:20:06
Claus Lauter
Now you're helping a lot of female business owners, online store owners out there. What kind of industries on these are you working most with?

00:14:20:08 - 00:14:44:24
Catherine Charlton
Sure. Obviously product based businesses. I've worked with anyone from a gluten free bakery to hair care to customized blankets to candles. Really, any type of store is what I've worked with. I've worked with generators before, and that's an example of in the description you need exactly how many hertz, exactly what this is compatible with, exactly what to use it for.

00:14:44:24 - 00:15:05:03
Catherine Charlton
But when you're doing the candles, for example, I don't need to know that it's like 50% this and 50% that I want to have an experience in there. When I light this candle, this is what's going to happen. I want, you know, I want to be able to visualize it. So then when I'm like, when I'm in there looking at the pictures, reading the description like, wow, I want that for me, I'm going to buy that.

00:15:05:03 - 00:15:09:07
Catherine Charlton
So that's again coming back to just totally understanding your customer.

00:15:09:09 - 00:15:29:00
Claus Lauter
Now, for a store that has a lot of SKUs already, let's say as an example, let's say a fashion store was where you have rapidly changing product seasons coming in and out. Obviously, evergreen content might not really work there, because every three months you have a new collection coming out. How do we approach these kinds of businesses?

00:15:29:00 - 00:15:49:06
Catherine Charlton
So really it just comes down to how you want to manage your Pinterest in that regard to coming. So like we said, we can't have those evergreen contents, but maybe it's winter and you will be fishing in winter. I mean, you can, but depending on who your customer is, we can hide those pins or we can make sure that those aren't shown and then we can flip it around when it's summer.

00:15:49:06 - 00:16:19:16
Catherine Charlton
We can maybe put some more effort into that, make more pins. So it really just depends how you want to work on your strategy and how you want to be discovered when you want to be discovered. And it's really just easy tweaks just to make sure that the customer journey does make sense. We're not causing confusion, and if there is a pin or a collection or product that is not available right now, we either make it clear that it's not available right now, or we completely take it out altogether because again, we don't want that confusion.

00:16:19:16 - 00:16:32:23
Catherine Charlton
It could be someone's first time coming to our store, and if that's the first thing that they see, a broken link, a shop or something that's not there, that's a terrible experience and they're not going to come back. So we want to make sure that we absolutely make sure that that's not going to happen.

00:16:33:02 - 00:16:43:09
Claus Lauter
Now. Was the businesses that you work with do you have any kind of success stories or case studies? You don't need to name a brand on what kind of results they saw once they have started their Pinterest strategy?

00:16:43:10 - 00:17:11:14
Catherine Charlton
Sure. So we're actually in the middle of it right now because as we're recording this, the burr months are here. So it's time to start thinking of Black Friday, Christmas, all of those things, all of the big sales are coming. So we've been planning and prepping and doing all the back work. So when it does come, we've seen a few sales already based off of the Pinterest traffic, but we will have so much better numbers around in a few months because this is, again, it's a long game.

00:17:11:14 - 00:17:19:20
Catherine Charlton
So we've been practicing and planning and tweaking and doing all the things. So I will come back to you with answers once we have them.

00:17:19:22 - 00:17:34:18
Claus Lauter
Makes perfect sense. Now. Want to come back to female entrepreneurs? You have specialized on them. Do you see any kind of difference on how women approach their Shopify store, their business compared to male led brands, basically. So just pure girls.

00:17:34:20 - 00:17:54:04
Catherine Charlton
Sure. That's a great question. So I do focus mainly on women, so I don't have a whole bunch of experience with the male stores. But I do understand that the majority of the people that are in Pinterest are women, and that's why it's so important to have those connections, because the majority of the women business owners that I work with are selling products for women.

00:17:54:04 - 00:18:13:18
Catherine Charlton
So we need to find where women are to be able to sell to them. So for the generator that was a male client, Pinterest wasn't the best place for him. And I was very upfront. That's not where your ideal clients are, you know? So that was not a good recommendation. That was not a good option for him. And that's fine.

00:18:13:18 - 00:18:30:19
Catherine Charlton
And I'm not going to push Pinterest on something that won't work because that's just a waste of everyone's time. But I have found that women entrepreneurs really focus better on that because they can do the evergreen. A lot of them are working with their solopreneurs, so they're doing all the things by themselves. And that's just one more thing that they don't have to do.

00:18:30:20 - 00:18:51:16
Catherine Charlton
They don't have to really focus on because Pinterest is evergreen, so it's easier for them to post a few or create pins, have them there, have them searchable, have them discoverable, and then when their ideal clients are coming, they search for it. They come, they're done. All good. And it's not something that has to be active for the business owner.

00:18:51:17 - 00:18:54:18
Catherine Charlton
Like the other social media platforms.

00:18:54:20 - 00:19:08:04
Claus Lauter
You mentioned solopreneurs and everyone has started their me included. So when do you think it's time to to stop doing this yourself? Like social media, like Pinterest, everything that comes with it and start delegating or outsourcing.

00:19:08:07 - 00:19:09:13
Catherine Charlton
Yesterday, that's the best.

00:19:09:13 - 00:19:10:09
Catherine Charlton
Place for that.

00:19:10:15 - 00:19:28:20
Catherine Charlton
I understand, as someone who thinks that the business as a baby, I get it. It's so hard to delegate sometimes, but you also have to figure out where your zone ingenious is as a solo producer. So if you're someone, for example, the the candle maker, she was amazing at getting the sense correct, making sure that the pictures were perfect.

00:19:28:21 - 00:19:49:21
Catherine Charlton
They were so beautiful and maybe social media, the Pinterest part of it, making all those technical connections that wasn't her zone a genius. And it wasn't going well. So in order for her to actually grow, she had to delegate. And that was really difficult. But from that, we're seeing a lot of growth, a lot of exciting things going on, and we're tweaking, we're changing.

00:19:49:23 - 00:20:09:09
Catherine Charlton
So that has just been really exciting. It was a tough step but needed. So I think really if you're thinking about it, maybe really step back, figure out where your zone of genius is, where you're excited about things, where things are a little scary, a little. Oh, I don't know. And that's kind of where you need to make the decision yourself.

00:20:09:10 - 00:20:29:14
Catherine Charlton
I do offer some DIY options. I have a freebie, a muscle going to send to you guys if you'd like to sign up for that. And then also, if you do, it's a checklist to figure out kind of where you stand between your Shopify and your Pinterest connection. So if it's going really well, you'll get a high score.

00:20:29:14 - 00:20:49:09
Catherine Charlton
It'll give you a few actionable steps to figure out what to do next. And then maybe if you didn't score as high, a few more actionable steps to do to maybe score better next time. And then also, if you sign up for that, I will send you a personalized email for some AI options that you can work. Work into your strategy as well to help you rank in the AI search.

00:20:49:11 - 00:21:03:03
Claus Lauter
Perfect! I will definitely put the links in the show notes for our listeners that they will find you there, and I think that's a good start to find out when you need to delegate and outsource. Now coming back to this is who's your perfect customer kind of industries verticals do you work most with?

00:21:03:05 - 00:21:27:19
Catherine Charlton
Sure. So obviously the female entrepreneur, it's really hard for me to really niche down because like I mentioned, I've been all over the place. I love learning about different businesses and doing all of the things, but definitely so someone who is starting to get really overwhelmed, they know Pinterest is something that's important. Or hopefully after watching this, they do now something that's important that they want to start learning or doing.

00:21:27:19 - 00:21:45:19
Catherine Charlton
And I'm happy to have that conversation to figure that out. I'll let them know, you know, maybe this is a really good step right now. Maybe it's not. You know, maybe I can throw you some DIY stuff and then you can come back and we could circle back. But my ideal customer would absolutely be solopreneur. They know where their zone of genius is and they're ready to delegate.

00:21:45:20 - 00:22:02:05
Catherine Charlton
I'm also a mom of three little girls, so moms work really well with me because we understand the same brain space or lack thereof, and we have a really good connection in that regard. And they again, they know how to delegate. They're ready just to hand it off, be done with it and see the rewards of that.

00:22:02:07 - 00:22:07:19
Claus Lauter
Walk me through the typical onboarding process of a new client. What steps are involved? How long does it take to get up and running?

00:22:07:19 - 00:22:30:06
Catherine Charlton
So it really just depends where they are with their Shopify and connection. If they are really new and Shopify, that can take a little longer because we need to get that Shopify store set up, then we need to also start working on the Pinterest store and get those two connected and kind of get that up and running. If they already are an established Shopify store, that obviously is a little a little easier, a little nicer.

00:22:30:08 - 00:22:48:15
Catherine Charlton
And then we'll also have to work in that Pinterest connection. So the first thing that I would do is kind of like I said, like I told the store I would come in as a completely new I and do the audit, walk through their steps, see if it makes sense, see where the sticking points are, because that's where customers are either going to stay or they're going to leave.

00:22:48:16 - 00:23:04:05
Catherine Charlton
And we obviously want customers to stay. So I will make note of that. We'll go through those and then depending if they have that Pinterest set up or not, we'll make those connections. And then we'll kind of do the same thing for Pinterest. You know, what are your top I don't know, 510 products collections that you want to start really pushing people to.

00:23:04:06 - 00:23:25:09
Catherine Charlton
And we'll make that work. We'll do the keyword discovery. We'll figure out who the ideal customer is, what they're searching for, what kinds of things they may be searching for, or if you have this product, what kinds of other discovery items could be similar that we could kind of tag on to as well? So it really just depends on what stage of the Shopify Pinterest that they are.

00:23:25:11 - 00:23:37:19
Claus Lauter
And it already shows that Pinterest is not that easy. There's a lot of things that you need to know about yourself before you can get started and put it in, and you help with this. Now, obviously people want to know about your pricing structure. How do you charge for your services?

00:23:37:19 - 00:23:56:01
Catherine Charlton
So there's a flat fee for just the normal Shopify Plus Pinterest setup. And there's also a maintenance, like a monthly maintenance where we can go through. And that also includes making sure that we are set up fully for the AI search results, making sure that you are set up correctly to be able to rank on the AI search.

00:23:56:02 - 00:24:05:09
Catherine Charlton
So it's really exciting to get the full set up and then also continue on the maintenance to make sure that you're continually up and being discovered in AI search.

00:24:05:11 - 00:24:23:07
Claus Lauter
I think it's important because that's definitely a benefit. And I think, I think I didn't have a episode in the last 200 episodes where we were not talking about AI. It's because it's so important. Everyone is asking how, how can I rank in AI? Now here we have a way Be and Pinterest be present there and AI will pick it up.

00:24:23:07 - 00:24:35:01
Claus Lauter
So added benefit there. Definitely something to to look into when you look at Pinterest. Now Catherine, before our coffee break comes to an end, is there anything you want to share with our listeners that we haven't covered yet?

00:24:35:03 - 00:24:58:00
Catherine Charlton
I think if you've ever thought about Pinterest, hopefully if you've forgotten about it now, it's top of mind. Absolutely. Take a look at it. Maybe sign up for the freebie, take a look, do your own checklist and just see where you stand. I think a lot of people don't understand the power that Pinterest can provide to your Shopify shop, and I think you should just start there.

00:24:58:02 - 00:25:10:03
Catherine Charlton
That's all I'll say. Just take a look, do the audit, see what your customer would see if they were coming in with fresh new eyes. And then I have a feeling I'll talk to you soon.

00:25:10:05 - 00:25:16:08
Claus Lauter
I will definitely put the links in the show notes to the audit. Where else can people go and find out more about you?

00:25:16:09 - 00:25:35:13
Catherine Charlton
Sure. So I have a website, WW Charlton Consulting. You can you can check out that. And I also a revamping my Instagram right now is stopped by simplified. And you could reach out to me there. You can reach out to me email and we'll just we'll get to starting.

00:25:35:15 - 00:25:45:02
Claus Lauter
Thanks so much for your time. All the links in the show notes, as always, you will be just one click away. And I hope a lot of people will reach out to you and optimize their Pinterest strategy. Thanks so much for your time today.

00:25:45:02 - 00:25:48:07
Catherine Charlton
Awesome. Thank you so much class!

00:25:48:09 - 00:26:13:22
Claus Lauter
That's all for this episode. Thanks again to Xero for sponsoring today's show. If you're tired of messy spreadsheets and manual, reconciling, Xero brings your invoicing, cash flow, and reporting into one simple dashboard. At the time of recording get a special Xero offer 90% off for six months using this link. Check it out at referrals.xero.com/ecb. That's referrals.xero.com/ecb. Thanks for listening. We will catch you next time. Ts & Cs apply.

This episode was sponsored by BizRate Insights. Every customer journey has opportunities to improve. BizRate Insights, turns verify chopper feedback into clear priorities, helping e-commerce brands make smarter decisions, strengthen customer relationships, and help customers coming back. Learn more at BizRateInsights.com/coffee.