What you get:

A podcast interview is a powerful promotional tool for lead generation and building credibility. It offers a great way to connect with potential customers.

You get the opportunity to showcase your brand to our audience of over 25,000 monthly listeners and 6,500+ newsletter subscribers. The podcast regularly ranks high on Apple Podcasts and Spotify.

The hard work of finding your ideal customers (ecommerce merchants, DTC brands) has already been done by us. A thriving audience engages with the podcast across various social platforms, creating a substantial following and a strong community around the show.

You'll join me on the show for a 20-25 minute laid-back chat in a conversational style, and we'll take care of the rest (which consists of approximately 4 hours of work, including the efforts of an audio editor, a graphic designer, and a virtual assistant, to be exact).

A featured appearance on the podcast includes:

  • Zoom podcast interview
  • Call to action opportunity for your product or service
  • Professional audio mixing & mastering by an audio editor
  • Episode page on our website with show notes and full interview transcription. We send our audience to that page.
  • A lifetime do-follow backlink for SEO on our website
  • Links to your social channels and mentioned websites mentioned throughout the show
  • Available on 30+ podcast platforms with permanent backlink, including Apple Podcasts, Spotify, and Amazon Music/Audible, YouTube
  • Keyword-researched and SEO-optimized episode title and description for organic exposure
  • Custom thumbnail for social media
  • Multiple social media posts on various platforms
  • One (1) guest post with backlink on our blog
  • Custom short-form video shared on socials
  • Unlimited episode hosting, the episodes are evergreen
  • Promotion in our weekly newsletter reaching 6,500+ subscribers
  • Bonus: Unlimited access to our listener community forum

Check out our interview campaign example here. You can find our audience stats in our media kit.

Is there a fee?

As a featured guest, you'll get a comprehensive advertorial-style campaign tailored to promote your brand, product, or service. Our featured guests contribute a one-time production fee of $269, which covers the recording, post-production, unlimited hosting, and marketing of your evergreen episode to our global audience.

Our production fee of $269 for an interview episode is quite reasonable when you compare it to what some other well-known ecommerce podcasts charge. For example, the Ecommerce Fastlane Podcast and the Honest Ecommerce Podcast both have a $500 interview fee. And the Ecommerce Fuel Podcast and the Ecom Crew Podcast have even higher fees, at $999 and $1000 respectively.

So at $269, our production fee is quite competitive and affordable, especially considering the high-quality work and promotion you'll receive. We strive to provide excellent value for our clients, while keeping our rates reasonable compared to others in the ecommerce podcast space.

We're committed to maintaining the quality of our show, and the current pricing reflects that. The rate is expected to increase over time, in accordance with the growing popularity and number of downloads. There are no discounts or exceptions, so please do not apply unless you're willing and able to make this investment.

 

Why this is a paid opportunity.

While most podcasts use their shows to promote their own products or services, such as courses and marketing services, we treat the Ecommerce Coffee Break as a serious business.

This approach allows us to invest in audio quality, marketing, and show growth, ultimately benefiting our listeners, our guests, and ourselves. By doing so, we can reach a wider audience, attract new listeners, and generate ongoing downloads for your featured guest episode.

Our goal is to create a win-win-win situation for everyone involved.

With over 300 episodes under our belt, we can proudly say that we have avoided 'podfade,' which is the decline and eventual discontinuation of a podcast due to factors like a lack of time, resources, or motivation from the podcast creator. Statistics show that 75% of all podcasts fail, with many fading away after just the 7th episode.

When you partner with us, it's more than just advertising; you receive substantial value.

What's more, you invest just 30 minutes in your podcast episode, and we take care of the rest (equivalent to 4 man-hours of work, to be precise). Please find more details about the show and the benefits of being a podcast guest here.

Podcast Interview vs. Paid Ads (Meta,Google)

If you're looking for a way to reach online sellers and Shopify merchants, you might be tempted to use Meta or Google paid ads. But before you do, consider these facts:

  • The average cost per action (CPA) on Meta Ads is $18.68 across all industries.
  • The average cost per click (CPC) on Google Ads is $2.69 across all industries.
  • Most people ignore or skip ads, or use ad blockers to avoid them .

That means you could be spending a lot of money and time on ads that don't get you the results you want.

There's a better way to reach your ideal audience: podcast advertising.

By being a featured guest on my podcast, you'll get to share your story, expertise, and value proposition with thousands of engaged listeners who are interested in what you have to offer. You'll create a personal connection that ads can't match. And you'll pay a fraction of what you would pay for Meta or Google ads.

But that's not all. Podcast ads have a lasting impact that other ads don't. Your podcast episode will be available online forever, reaching new ears over time. Podcast listeners are loyal, attentive, and trust the recommendations of their favorite hosts . Podcast ads also have a higher conversion rate than other types of ads .

Don't just take my word for it. Here are some examples of brands that have used podcast sponsorship to grow their business:

  • Shopify: The e-commerce platform partnered with several podcasts to reach entrepreneurs and online sellers. They saw a 40% increase in sign-ups and a 400% return on ad spend.
  • Squarespace: The website builder sponsored hundreds of podcasts to reach creative professionals and small businesses. They saw a 300% increase in brand awareness and a 14% increase in revenue.
  • Mailchimp: The email marketing service sponsored the hit podcast Serial to reach a massive audience of millions. They saw a 450% increase in web traffic and a 150% increase in brand recall.

These are just some of the success stories of podcast advertising. You could be the next one.

So, what are you waiting for? Choose podcast advertising over Meta or Google ads. Choose lasting impact over unpredictable, expensive ads. Choose to be a featured guest on my podcast today.

Next Step: Fill out the interview application form.